Numerous people across the country use streaming services, so there shouldn’t be many complaints. However, over 50% of the people who use these services have voiced issues about how challenging it can be to find content that they want to watch. Aggregated services similar to cable may take over streaming services in the near future.
Looking for Content
Aside from viewers finding it challenging to find something to watch on the streaming services that they use, about 60% of them find that the available content isn’t really what they want to view anyway, especially since they’re often paying for multiple services instead of only one or two.
About half of the people surveyed by Accenture feel that services should share information from their profiles to view content that they enjoy from one service to another instead of looking through movies and shows that are of no interest to them. If services don’t change, there may be about 150 million cancellations in the coming year.
Possible Solutions
One of the solutions that have been tossed around is aggregated content that follows along the same lines as cable TV. There would be more programming available so that customers would have more options to choose from and more of the latest content that’s available.
Content would also be in one place instead of viewers searching through multiple services to find what they want to view.
Disappointment
Viewers have voiced that streaming services have become unfriendly in that it’s hard to look through the abundance of content that’s available. Some of them have increased their prices, making it just as much to have multiple TV streaming services as it would have cable or satellite.
Andrew Walker is a leader with Accenture and believes that streaming services need an overhaul to keep current viewers and attract new viewers. This is where an aggregated system comes into play with the content being viewed on multiple platforms so that customers are happy with their content.
Some customers enjoy the available content, but they dislike the navigation required to find what they want to watch. After a few minutes of searching from one screen to the next, they give up and don’t watch anything at all.
Aggregators can look at this issue and unify the available services so that it’s easier to look through shows on a viewer’s profile to deliver options similar to what they have watched in the past. There’s not one certain company that’s better or worse than the others.
If streaming services want to get an edge on cable and satellite, they need to be user-friendly and offer better ideas and ways for viewers to get to the content they want to see instead of sifting through content that’s dated or that they don’t enjoy.
Aside from television and movies, some streaming services might be able to improve what they offer by looking into video content that’s on-demand. They could also look at more options for music and entertainment that they offer, such as games that viewers can play instead of the traditional content that they’ve been known to offer.