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Convert your personal Instagram account to a business account inside Instagram first. Use Facebook after that if you want better ads, a connected Page, product tags, and bigger reporting tools.

Pick ThriveCart if you want serious checkout control and higher profit per sale. Pick Gumroad if you want to sell a file this afternoon with almost no setup.

Choose Wix if your top goal is the lowest possible launch cost and maximum control. Choose Squarespace if you want a cleaner design process and can pay a bit more for polish.