Did you know that around 28% of small businesses don’t have a website? If your business doesn’t have a website, you are missing out on sales, branding, and networking opportunities.
Even if you have a website, you need to optimize it for search engines if you want it to be successful. Search engine optimization (SEO) will allow your website to rank in search results.
What are some of the most popular SEO content trends? Keep reading to learn how to boost your marketing efforts.
Long-Form Content
If you want to grow your website, you should focus on writing long-form content; you can also consider hiring blogger outreach service. The goal for most bloggers used to be to publish as much content as possible.
If you post short content that doesn’t offer new information, there will be no reason for your blog post to rank. Search engines like to show users the articles with the most useful information.
If your blog posts provide all relevant information on a topic, your audience won’t have to look elsewhere for answers. Make sure you break your long-form blog posts into sections so they are easier to read.
Mobile Friendliness
Did you know that around 85% of Americans own a smartphone? More people are searching the internet on cell phones than on computers.
Search engines know that people are using their phones more, so they won’t show your website if the mobile experience is bad.
To make your website mobile-friendly, make sure you are using the right theme.
Image Optimization
Another one of the best ways to improve your website SEO is to optimize your images. Including images in your blog posts can improve the user experience, website appearance, and SEO.
While there are many benefits to including images, they can hurt your website if you don’t optimize them. Failing to optimize your images can slow down your website and reduce user engagement.
Build Links
To successfully grow your website, make sure your blog posts have internal and external links. To increase internal links, add links to relevant content in your posts.
Adding internal links can increase your website traffic and make it easier for search engines to understand your content. External links are important for your website’s credibility.
If websites with more authority link to your website, it shows search engines that the information on your website is credible. One of the easiest ways to increase external links is to guest post.
Guest posting is the process of writing blog posts for other websites in exchange for a link to your website. The publishing site will include an SEO anchor text that links to a page on your site.
Are You Ready to Try These SEO Content Trends?
If you want to increase website traffic, make more money, and grow your business, you need to focus on these SEO content trends. To improve your website, write long-form content, optimize your images, and build links.
Did you enjoy reading this article on marketing trends? For more helpful information on business ownership, check out the How To category.