Build Meta ad creative in three master ratios first: 1:1, 4:5, and 9:16. Those sizes cover most high-value placements across Facebook, Instagram, Messenger, and Audience Network without forcing your designer to rebuild every asset from scratch.

Exact match keywords work best when a campaign needs control, clean intent, and tight budget protection. They are less useful when the goal is discovery, scale, or learning how real buyers search.

Use iSearchFrom when international SEO decisions depend on what Google actually shows in a specific country, city, language, or device setting. It helps remove guesswork from search research by letting teams compare search results as if they were searching from another location.