Pick Facebook event keywords by matching the words people search with the reason they want to attend. That is the whole game.

Build Meta ad creative in three master ratios first: 1:1, 4:5, and 9:16. Those sizes cover most high-value placements across Facebook, Instagram, Messenger, and Audience Network without forcing your designer to rebuild every asset from scratch.

Exact match keywords work best when a campaign needs control, clean intent, and tight budget protection. They are less useful when the goal is discovery, scale, or learning how real buyers search.