8 Types of Business Technology Tools to Maximize Productivity

Regardless of whether you operate as a remote team or visit the office regularly, using business technology tools has become a necessity for executing day-to-day business operations.

These tools are helpful in improving business agility, increasing productivity, and optimizing everyday tasks, and are a valuable asset for every company wishing to streamline and enhance business functions.

Read on to learn more about some of the best types of business technology tools that you can use to improve productivity and set your organization on the path to success.

Setting business goals

Word goals

As a business, you and your team will have numerous tasks to complete every day, which means you need to be able to focus on setting measurable goals and regularly tracking your progress. To be able to better manage and track your objectives, you can implement the OKR method.

So, if you are running a SaaS, for example, consider investing in OKR software for SaaS companies, as this is an effective way to create goals, align your team members, and focus on achieving results in a fast-paced environment.

Monitoring employee activity

If you want to keep track of your best-performing employees and identify those that require a little more guidance or assistance, you should consider adopting an employee monitoring software.

This can give you valuable insights into how your staff utilizes their time at work and can also help you figure out the productivity levels of your team members. It is also a fantastic way to promote transparency, improve focus, and encourage accountability so that you can run a successful and profitable business.

Managing everyday business tasks

Woman putting sticky notes

From small business owners to multinational companies, the ability to manage everyday business tasks is crucial to achieving long-term success.

For this purpose, you can use task management tools to digitally track the progress of everyday tasks and prioritize the most important or urgent ones. These tools can also sync to your calendar and allow you to set automatic reminders so that your team members never miss any important deadlines.

Collaborating across teams

People in the office

Chances are, different departments in your company will end up working with each other on various projects and tasks. So, they will need an accessible and user-friendly way to collaborate, share documents and keep each other updated.

Consider using file-sharing tools such as Dropbox, WeTransfer, or Google Drive to share important documents and work in real-time. You may also find it useful to adopt an online messaging application such as Slack to communicate and collaborate with different teams.

Carrying out email marketing

If your business relies on email marketing as part of its digital marketing strategy, you should definitely consider adopting email marketing tools such as MailChimp to automate the process.

These tools can save you a lot of time and energy in drafting and sending emails to your subscriber list and can also ensure that emails are optimized for different devices. Additionally, these solutions can allow you to carry out A/B tests to see what kind of email content or subject lines drives the most engagement and conversion rates.

Scheduling social media posts

Smartphone displaying social media

Nowadays, every business has a social media presence that they work hard to curate and maintain in line with their business vision and mission. In order to regularly engage with your followers and attract new ones, it is integral to stay active on multiple social media platforms.

A great way to do this is by adopting social media scheduling tools so that your business accounts post at a time when they can get maximum engagement from followers.

Managing client relationships

An important part of every business involves managing client relationships and ensuring that all their needs are met in a timely manner.

To help you retain existing clients and find new ones, you should consider using a customer relationship management platform, commonly known as CRM, to build meaningful and long-lasting client relationships.

Such platforms help you keep track of the entire sales funnel and the various interactions with your clients, giving you a complete picture of your existing relationship with your client.

Scheduling meetings

Calendly landing page

When you work across large business teams, it can get difficult to find a suitable time and date to conduct meetings due to calendar clashes.

To avoid the tedious and monotonous process of emailing or messaging to find a convenient time for important meetings, you can make use of tools such as Calendly to automate and simplify the scheduling process for both one-on-one and group meetings.

The bottom line

Adopting the right business technology tools can have a significant positive impact on business functions and improve the overall efficiency of your employees. Remember to always provide both online and offline training sessions to your staff in order to teach them about any new tool that you introduce.

These training and development sessions can help employees maximize the output from these tools and give them the confidence to utilize them in their everyday tasks.

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