Did you know that over 4 million new books were published in 2021?
Marketing your book is a tremendous challenge. It’s even harder when you have to compete against millions of other books.
Most authors don’t have the knowledge, time, or resources to market their books. This can mean that the book doesn’t get the exposure it deserves.
If you are wondering what the common book marketing mistakes are and how to avoid them, this short and simple guide is for you.
Not Having a Plan
The first book marketing mistake is not having a plan. Many authors think that if they just write a book, then it will magically sell itself. But this is not the case.
In fact, most books don’t sell well at all.
So, the first step is to create a book marketing strategy. This includes knowing what you want to accomplish with your book, who will buy it, and how much money you’re willing to spend on marketing.
Not Sharing Your Story
The second book marketing mistake is not sharing your story. This is one of the most common mistakes that authors make, and it’s a big one.
Many writers focus on writing all types of books instead of telling people about themselves and their lives. So, when someone reads your book for the first time, they don’t know who you are or why they should care about what you have to say.
The more people know about you and your story, the easier it will be for them to connect with you. And that makes it much more likely that they’ll buy your books and recommend them to others.
Not Having a Unique Selling Proposition (USP)
You’re not the only author writing books, and you don’t want to be. You have competition.
But that doesn’t mean you can’t stand out from the pack.
A USP is a simple statement that explains why someone should buy your book over those from other authors. It’s easy to understand and memorable, so people will remember it when they’re looking for something new to read.
If you have a USP, then everything else should be built around it. It’s the foundation for all of your marketing materials and ads.
Not Building Your Email List
You can’t expect to sell books if you don’t have an email list. It’s the most important tool for building relationships with readers and turning them into fans.
It gives you a direct line of communication with your audience. So, you can send them updates about new projects and sales that they won’t find anywhere else.
You should put a link to sign up for your email list on your homepage, giveaway pages, and anywhere else where you can.
Avoid These Common Book Marketing Mistakes
Now that you’ve got some ideas for how to market your book, it’s time to take action. You can use this checklist to make sure you’re not making any of these common book marketing mistakes as you build your marketing campaign.
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