Digital Awareness: Helping Your Small Business Stand Out in the Crowd

Did you know that three-quarters of all people who perform online searches don’t look beyond the first page of search results?

If you want to grow your small business, it’s essential that you understand what it takes to stand out in the crowd. One of the most important parts of getting noticed involves SEO optimization. But it’s also essential that you embrace other strategies such as external marketing.

Since it can be so confusing to figure out how to do these things, we’ve created a guide to help you out. Keep reading if you want to find out more.

Make Use of Photos and Video to Increase Brand Awareness

Woman filming video

Visual content is much more engaging for most social media users than text-based content. This is why you should start designing your own images and graphics to use in your marketing efforts if it’s not yet something that you’ve been doing.

Once you start doing this, you’re bound to notice that people will start sharing your posts with their networks more often. This will help you to create strong community ties, which in turn will build brand awareness.

And if you are not sure how to get started with doing this, you should consider working with a creative communications agency that can help you to design and implement an effective brand marketing strategy.

Develop Your Brand Voice and Personality

Since your job on social media is to develop relationships with human beings, it’s important to be authentic and personal when you communicate with potential customers.

It can be challenging to know how to develop your voice and personality online if it is not something that you are used to doing. The best way to start doing this is by getting in the habit of being casual and friendly when interacting with people who engage with your small business.

Post Different Kinds of Content Across Your Various Social Media Channels

Social media icons

The chances are that you have different kinds of followers on each of your social media platforms. Those who engage on platforms such as Instagram and TikTok tend to be younger. People who use Facebook tend to be a bit older.

If you want to engage as many people as you possibly can, it is a good idea to post content that will resonate with your target audience for each specific platform. Try to post short videos that are to the point on Instagram. You might consider going live on Facebook to connect with your audience.

How to Stand Out in the Crowd: Authenticity, Consistency, and Use SEO

If you’ve been trying to figure out how to stand out in the crowd, it’s important to understand how to optimize your SEO. You should also try to post plenty of photos and videos. Make sure to post different kinds of content on each of the social media platforms that you use.

If you are interested in learning more about how to run a small business, don’t forget to visit the How To section of our blog.