Creating Eye-Catching Product Displays: Strategies that Drive Sales

As a business owner, you know that having an eye-catching product display is key to driving sales. After all, if customers can’t see your products, they can’t buy them!

What do you usually stop and look at when you’re scrolling through your Instagram feed? Chances are, it’s not the posts with just a plain image. You’ll likely pause for a second when you see an eye-catching product display.

Effective product displays are vital to driving sales – they can persuade people to buy something they weren’t planning on buying or even convince them to switch brands. In this blog post, we will discuss some strategies that you can use to create powerful product displays that will help increase your sales!

Be mindful of the overall aesthetic of the display

Pantone colours

When creating a product display, the first thing you need to consider is the overall aesthetic. What kind of look are you going for? This will depend on your brand identity and the products you’re selling.

For example, if you’re selling high-end makeup, you’ll want to create a sleek and sophisticated display that matches the luxury of your products. On the other hand, if you’re selling fun and quirky stationery, you might want a more playful and colorful display.

Think about the colors, fonts, and images you’ll use to create a cohesive look that accurately represents your brand. And remember – less is often more! A minimalist approach can be very effective for product displays.

Digital signage works like magic

Digital signage is a great way to grab attention and drive sales. You can use digital signage boards to showcase your products in a dynamic and engaging way.

Plus, digital signage is extremely versatile – you can change the content on the fly, depending on what’s selling well, or promote seasonal items. For example, if you own a clothing store, you can use digital signage to display your latest collection or announce a sale. Use these product display mockup templates to craft dynamic signage for the big screen.

There are endless possibilities when it comes to using digital signage for product displays. And the best part is that you don’t need to be a tech guru to set it up – there are plenty of user-friendly and affordable options on the market.

Use social media to your advantage

Social media icons

Social media is a powerful marketing tool, and it’s also great for creating eye-catching product displays. You can use platforms like Instagram and Facebook to showcase your products in a visually appealing way.

Remember to take advantage of all the features social media has to offer – from using hashtags to tagging locations, there are plenty of ways to make your product displays more discoverable. And don’t forget to use high-quality images and videos!

Create a slideshow and add high-quality images and videos

If you have put up a screen, you need stunning pictures and videos that touch your audience. A beautiful image can make someone stop and stare, but a video will hold their attention for even longer. You want people to see your product in action, so include images and videos that show it being used in real life.

For example, if you own a construction company, you can add in drone shots of your crew working on a project or a timelapse of a building being erected. If you’re selling cosmetics, you can create short videos showing how to use your products.

Similarly, if you own a restaurant, you could create a slideshow consisting of high-quality images of your food that will surely tantalize anyone’s taste buds. Don’t know where to start? Use this free hero image creator!

Don’t forget to include a CTA in your product display

Buy call-to-action

Your product display should always have a call-to-action (CTA). This could be something as simple as “Learn More” or “Buy Now.” Your CTA should be clear and concise, and it should stand out from the rest of the content on your display.

An effective CTA will encourage people to take action, whether it’s visiting your website or making a purchase. So, make sure your CTA is visible and easy to spot. The bottom line is that without a CTA, you won’t make any sales.

Use interactive elements

Another great way to create eye-catching product displays is by using interactive elements. For example, you could add a quiz or a poll to your display. This will encourage people to stop and engage with your content.

You could also use social media widgets to drive traffic to your social media profiles. And don’t forget to include links to your website or online store!

Some parting words

There are endless possibilities when it comes to creating eye-catching product displays. By utilizing some of the strategies we’ve mentioned, you can drive sales and take your business to the next level.

Remember, every business is different, so you might have to do a bit of trial and error and tailor the above strategies to your business. But once you find what works, you’ll be well on your way to success.