How Do Google Ads Work?

In 2020, Google made approximately $146.92 billion from advertising through Google Ads. Several users actively use Google’s search engines every day. This is possible through smartphones, and other gadgets used to surf the web.

Every business owner wants their business to reach as many people as possible. Advertising your business comes in different forms, and each business has a strategy that works best.

Several online platforms offer advertising services; however, Google Ads is one of the most popular services. Google Ad service provides a vast audience and extensive reach.

So how do Google Ads work? Keep reading to learn more.

What Are Google Ads?

Google Ads landing page

Google Ads, originally Google Adwords, is an online advertising platform run by Google.

This platform offers paid advertisements that appear once you make searches on Google. When you sponsor an advert on Google, your advertisement appears along with the results but is labeled Ad.

Your business Ads appear when users search for products or services similar to yours. This way, the audience you are targeting will find your Ads sensible to them.

How Do Google Ads Work?

How do Google Ads work on websites? Google is a comprehensive platform and has several partners and Ad websites connected. One of them is

Google Ads operates under a PPC (pay-per-click) model. This means that you pick a specific keyword and compete with other marketers also targeting the keyword. The one with the highest bid gets the Ad replacement.

When a user sees your Ad and clicks on it, you pay a small fee hence the pay-per-click.

There are two Google networks, the search network, and the display network.

Search Network

Person using Google Search

The search network is a collection of search-related websites. Google has several search partners such as Google Maps, Google images, shopping, etc.

When you run your advertisements on any of these Google networks, your ad will appear next to the search results.

Display Network

The display network focuses on Ad platforms that are purely visual and aren’t text-based like in the search network. These platforms include YouTube, Gmail, and other Google partner websites.

When browsing through YouTube, you notice Ads before videos start or in the middle of an ongoing ad.

Advertisements also appear on your Gmail account if you constantly search for services or products similar to them.

Understanding How Google Ads Work

Google advertising is a continually growing strategy. As a business owner, you want what’s best for your product or service.

To reach a large audience and ensure proper marketing for your business, you need to choose a popular and well-reviewed platform.

Google Ads provides various options on how to run your Ads effectively. Whether you decide to run your Ads on the display or search network, Google ensures your brand reaches your audience.

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