How to Create a Digital Marketing Strategy for Beginners in 7 Steps

More and more people are spending time on their mobile phones and laptops, which can significantly help you expand your business. But before you get to capitalize on that, you need to have some strategies in place to do so effectively. If you are a beginner with no prior knowledge of digital marketing strategies, you have come to the right place.

To begin, let’s discuss what exactly are digital marketing strategies. Digital marketing strategies are a collection of procedures, actions, and ideas that enable you to meet your marketing objectives. With them, you can empower your company to achieve specific goals that will help you with specially selected promotional tools, such as sponsoring, earning, and outlets.

You may incorporate many tactics in your business, but this is your lucky day because we have listed some tips and tricks on creating a digital marketing strategy for beginners in 7 steps.

1. Utilize SWOT Analysis

Two men in blue and white shirt using laptop

The first and easiest thing you can do is analyze your work and your company’s work. The SWOT acronym stands for Strengths, Weaknesses, Opportunities, and Threats that your company may face.

However, as you become more familiar with each category of this analysis, you will gain a complete picture that will assist you in developing a better marketing strategy. It further indicates that throughout choosing the most suitable method to reach the targeted objectives, the organization must evaluate external and internal elements.

This should give you an edge over other companies in this increasingly dynamic economy.

2. Find Your Target Audience

The second thing you should concentrate on is identifying your target audience. If you want to grow your audience or nurture an existing one, it’s time to get to know your users or customers better and target and understand them.

Knowing their desires, you will be able to focus your marketing plan on them to maximize potential candidates for your products or service when you see what your audience is interested in. It is indeed essential to have a full understanding of your potential or existing clients and partners.

Because this is a long-term process, start by determining your primary demographic. The most common demographics, such as age, gender, or location, will help you identify your users or customers.

3. Reaching for Feedback

Man typing on laptop

Now that you have some pictures and analysis of your audience, it might be a good idea to get some feedback from them. Companies that have implemented feedback mechanisms better understand their current and potential customers.

For example, you can make use of a WordPress quiz plugin to create customer satisfaction quizzes and understand their needs and requirements.

A crucial thing that you should learn is what your customers think about your company, brand, products, or anything else. Especially if you want to repair previous errors or mistakes, provide additional new materials, or expand your brand.

4. Email Marketing

This has proven to be one of the best ways to reach your audience. You might not like this idea at first but bear with us. Assume you’re at work or in a store when you receive an email from your favorite store informing you that new products have arrived or that they have discounts or special offers on their products. You will immediately go to that page to see what they have to offer.

So why not include email marketing in your list of digital strategies? But when it comes to creating connections with clients and consumers who engage with your business, this method of promotion is fantastic.

5. Social Media

One easy digital marketing strategy is: to be active on all social media networks, such as Twitter, Instagram, or Facebook. In this way, you will also reach a new audience and create a better image of your company.

6. Partnering With Other Brands


By partnering with other brands or creators, you can quickly grow and market your audience for practically free. It is all about working together.

All you need to do is find a similar brand and encourage them to collaborate. Since this is usually beneficial for both parties, you can be sure that both of you will see a boost in customer awareness, sales, and engagement.

7. Blogging

Blogging is another simple digital marketing strategy. You can use your blog to promote new and existing products, show your customers how to use certain products, or inspire visitors to take a big step: shop in your store. Many customers are not sure if they would like a product, and this way, you can quickly help them make a decision.

8. Create a Blog

Woman typing on her laptop

Another simple digital marketing strategy is to create a blog. You can promote new and existing products, and perhaps show how they are used or inspire visitors to decide on a big step: shopping. Many customers are not sure if they would like to purchase a product, and this way, you can easily help them make that decision.


While this all might sound like a lot at first, once you start working on improving your digital marketing strategy, you will quickly see all of the pieces falling into place. Hopefully, our list made it a bit easier and gave you some insight on how to best tackle doing so.

While it might seem like a good idea to go guns blazing and fix everything at once, we urge you to take your time and give everything some solid thought. As they say, Rome wasn’t built in one day. You are sure to succeed if you keep at it.