How to Create Marketing Videos That Educate, Entertain, and Convert

Content marketing is three times more efficient for generating leads than outbound marketing. Meanwhile, 82% of web traffic is generated through video content. Over 60% of marketers plan to increase their video marketing as a result.

Learning how to create marketing videos can take a little creativity if you plan to stand out. With a strong video marketing strategy and using the best video editing tool, you can entertain and engage customers. Then, you can convert consumers into leads and sales.

Not sure where to start? Here are the five video marketing tips you need for success.

Learning how to create marketing videos can help boost your ROI. Get started with these five simple tips today.

1. Have a Purpose

Before you start rolling and creating marketing videos, it’s crucial to have a plan. Make sure each video you create has a singular purpose.

For example, perhaps you want to inform consumers about a new product. Maybe you want to show them a behind-the-scenes look into your business. Maybe you want to generate more sales.

Adding videos to your landing pages could increase conversions by 86%. Determine your video’s purpose. Otherwise, you could ramble and go off-topic. You might struggle to keep viewers engaged as a result.

2. Tell a Story

friends creating videos

As you learn how to create marketing videos, it’s important to avoid seeming too salesy. Instead, try to keep viewers engaged by telling a story.

Use the emotive power of video content to appeal to your target audience’s needs. Create a short script to make sure your video content keeps viewers engaged, too.

3. Show Your Brand

As you learn how to create marketing videos, make sure you remain true to your brand. Add your logo to the bottom corner of the video. Feature your brand colors, font styles, and other recognizable elements of your brand to boost awareness.

4. Think About SEO

search engine optimatization

Search engine optimization (SEO) can help more people find your video content online.

First, gather keyword research. Make sure the keyword is relevant to the content you’re creating. Determine what keywords people search to find your products or services online.

Then, optimize the video by adding your focus keyword to the title and URL. Consider adding a transcript to your video, too. Develop YouTube video ideas to boost your SEO rankings and reach more customers.

You can learn more about it here.

5. Add a CTA

End each video you create with a strong call to action. Your call to action will encourage consumers to convert. Make sure it’s clear, concise, and urgent.

For example, you can urge them to subscribe to future videos, fill out a form, or shop on your online store. Once you start using these video marketing tips, review your analytics. Determine which content is helping you generate conversions.

Start Rolling: How to Create Marketing Videos for a Higher ROI

Learning how to create marketing videos shouldn’t feel time-consuming or stressful. Instead, use these video marketing tips to get started. Consider working with a professional team, too.

With help, you can engage customers and set your marketing strategy up for success. Searching for more tips? You’re in the right place. Explore our latest articles today for more tips and tricks.