Building up a community of loyal fans is vital for your company’s day-to-day operations. However, most companies do not know how to continue growing marketing efforts to extend the brand’s reach beyond the loyal fans to a larger community. And, to drive traffic to your website and scale your business, you will need to expand your reach to more paying customers.
But, how do you do this? Yes, keywords and a well-structured site are critical, but you have to spend some money to attract more paying customers.
That’s not to say that there aren’t any free options, but you’ll have to invest time into reviewing the best WordPress plugins or tools for any other platform you might be using.
So, we thought we would look at the tips and techniques you need to consider to effectively grow your website and increase your customer base beyond your community. Let’s get stuck straight in.
Map Out Your Target Audience
The first step is to understand who your customer is. Now, we are sure you have a basic understanding of the demographics of your target audience, but this is usually not enough.
A customer profile map is a comprehensive way of really unpacking who your customers are, what they want and need, and how you can position your content and messaging to appeal to them directly.
Do a deep dive into their demographics. Where is the majority of your traffic coming from, for example? Who is paying attention to your site? An IP Geolocation lookup tool can provide you with valuable insight into where your customers are based.
This will show you their area, what time zone they are in, and even what currency they use so that you can instantly reflect that on your website.
It is also essential to try and map your customer’s behaviors and interests. With this, you can effectively target them with the correct information and content that will directly appeal to them. By knowing, for example, that a large percentage of your target audience exercises regularly, you can create relevant content around that and include it in your marketing efforts.
Invest in Ads
As mentioned before, getting your site up and running with the right keywords and a great UX is one thing, but you will need to continue spending money on it. SEO is one of the most critical elements of digital marketing.
Google will regularly scrape your site, picking out the keywords, links, and images on the site to understand how to categorize you. So, if you are an organic health store, it will know to place you there based on the relevant keywords. But from there, your ranking depends on the authority of your site and how competitive you are. But from there, your ranking depends on the authority of your site and how competitive you are. By partnering with a link building company, you can gain an advantage over your competitors.
To start ranking in the first few results of this search and drive organic traffic to your site, you will need to start spending on Google ads. So, do some keyword research and find out what your competitors are bidding on and trending. Then place a budget behind the relevant words that you want to pop up for.
But if you are new to digital marketing, and all of this sounds too complicated to do by yourself, you can always look to hire a professional Google ads agency to help you manage your campaign and see the results much faster.
Increase Your Reach on Social Media
Like Google, your social media can only get so far without a budget. Although it is highly recommended to continuously post to your fan base, growing your community should be your next goal.
Here, content is vitally important, and knowing what to promote will be down to measuring a post’s success. So, let’s take the organic food store and the fitness enthusiasts as an example.
Write a blog, create images, and even create a few “how-to” videos about fitness and losing weight, for example. You can then post this on your site, as well as on various social media platforms. Once it starts generating some engagement, you can then promote it.
Putting a small budget behind successful posts will be seen by more than just your followers but by people interested in the subject matter. When you promote it, you can pinpoint the audience you want to target. So, if you are interested in fitness, living in your area, between certain ages, and who are active, you can target them.
Engage Affiliates and Partners
Look back at all that great content that you are generating. Your blogs, for example, can be shared with various partners for them to share on their site. Not only does this get more eyes on your content and your brand, but it does wonders for your SEO.
Link building is an excellent way for Google to associate you with other authoritative sites and increase your ranking. So, the more sites that provide you with backlinks, the higher your rankings should climb.
Lastly, look at partnering with another brand or even an influencer for social promotion. Make it a point to build your brand strategically. But, the added eyes will do wonders.
Increasing the number of your customers is never an easy task. That’s why it is necessary to keep measuring the success of all of your efforts success and monitor engagement, traffic, and conversions. This will help you strategize your future content and marketing for increased conversions each time.