Marketing agencies are always in demand because most businesses choose to outsource their marketing campaigns to agencies instead of having an in-house marketing team. But just like a lot of other companies, more and more marketing agencies choose to run their operations remotely.
In 2020, many people decided to work from home, and 85% of managers believe that having teams with remote workers will become the new norm. And while there are a lot of benefits to having a remote team, there are also some challenges.
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If you’re wondering how to manage your remote marketing agency successfully, you’ve come to the right place.
Write Winning Marketing Proposals
A marketing proposal is a document a marketing agency uses to explain a project to its client. It includes strategy ideas, the estimated cost of the project, and delivery time frames. It will satisfy your clients’ business goals and persuade them that you’ll be able to make their vision come to life.
If you want to write a good proposal, here are a few things you need to do:
- Research your client. Research your client, the industry they’re in, and their target audience so you can determine what kind of message you need to deliver.
- Include the scope of work. Detail all of the services you’re planning to provide and how you want to execute your plans.
- Set an estimated time frame. It’s essential to include when you believe the project will be finished. Also, this is a significant factor for prospective clients when they’re deciding whether or not an agency is a good fit.
- Detail your costs. Provide a detailed explanation of your pricing strategy and list any payment requirements you might have, such as requiring a deposit.
You can write a marketing proposal alone, but you can use a marketing proposal template that professionals created if you want to make it easier for yourself. No matter what kind of marketing services you offer, this template will allow you to create a professional-looking proposal.
Establish an Effective Hiring and Onboarding Process
Before managing your remote team, you need to hire people first. Luckily, it won’t be hard to find marketing experts who will work for you. Since you are creating a remote team, you can look for talented people worldwide.
You can use digital platforms such as LinkedIn or freelancer websites such as Upwork to find prospective candidates and promote the job positions you’re offering.
When you find the perfect team, putting them through a good onboarding process is very important. A great onboarding experience ensures 69% of employees stick with a company for three years, while a bad one will increase the chances of employee turnover.
Whenever you hire a new employee, it’s essential to teach them how the company works, introduce them to their teammates, and give a detailed explanation of the job position they filled.
Since you will be managing a team that won’t be in the office, you need to digitize your onboarding process and present it in a Google Document, a PDF, or an online format. You can also create a training website or provide all new and current employees with a knowledge base.
You can also use contractor management software. This tool will help you with your onboarding process, vetting and employment classification, global payment processing, and much more.
Think About How You Want to Communicate With Your Team
A team can’t function well without proper communication, and this can sometimes be hard to achieve when your employees aren’t under the same roof. But it’s not impossible.
Luckily, we live in a very technologically advanced world with many tools and applications you can use to communicate with your team. You can hold video meetings, send instant messages, and more. There are a lot of great apps for working remotely, including communication apps.
However, no matter what communication tools you decide to use, you need to establish a clear strategy for how you want to use them and communicate it to your team. Employees need to know when to use instant messaging, when to video chat with someone, and so on.
Check-in With Your Employees Occasionally
Remote teams can sometimes be under a lot of stress, and it can be hard to balance between work and home when your home is your workspace. It’s good to talk to your employees to make sure they’re handling the stress of remote work and to see if you can help them in any way.
Aside from using chats to keep morale up, you should also use them to ensure your team is always connected. Sometimes it can be hard to work as a team if you’re not all together, but you can fix that by organizing virtual parties and weekly chit-chats.
Not all of your conversations need to be work-related, and sometimes it’s good just to check in and make sure everything is okay.
Running a remote business is nothing new, but the challenges that come with managing a remote team are universal to every company, regardless of what industry you’re in. If you’re willing to put in the effort and apply what you read about here, your team will work like a well-oiled machine.