5 Must-Have Social Media Marketing Tools

Nowadays, social media accounts are pretty valuable to maintain an active presence if you want to reach a significant part of your targeted audience and maximize your reach and engagement.

What better way is there since people spend too much time on Instagram, Twitter, Facebook, and so on? However, not everyone has the time or the resources to spare when uploading quality content. There are quite a few solutions out there, though.

Here are the top 5 social media marketing tools you must check out.

1. Postly

Postly landing page

Postly is the first social media marketing tool you should check out. It makes publishing your content on social media in bulk as quick and easy as it gets. The AI Writer feature of the application can create great content that will check all the boxes necessary to achieve effective SEO results.

With the help of Postly, you don’t have to do much to make your social media marketing way better and more effective and get a headstart on your competition.

If you are a visual person, you will be happy to know Postly has a built-in visual calendar, which makes managing your time more manageable. It holds all the holidays, special events, and local trends that can advance your strategy of when and what to upload on specific dates and times.

The AI Writer also includes a Hashtag Generator that ensures you hit the best hashtags and keywords to get the most out of your social media content.

It helps with your Instagram Carousel posts, Twitter threads, and polls. Not to mention uploading your content in bulk is a dream which is extremely important for reaching your targeted audience.

2. Buffer

Buffer landing page layout

Buffer is another great tool to advance your social media marketing and engagement. You can track and analyze your social media performance on a single, centralized, user-friendly dashboard that keeps everything tidy in one place.

This makes management extremely easy and intuitive. Then create reports as need be and adapt your marketing tactics accordingly.

Check whether you genuinely reach your targeted audience measured by demographics, track metrics, and compare the reach of paid versus organic posts. Keeping an eye on the results your stories, hashtags, and posts achieve is easy, as well as looking out for key engagement metrics for each social media account.

Buffer can offer you a 14-day free trial, and you can cancel it anytime, so there is no pressure.

Buffer started as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one who still uses it.) Let’s take a look.

3. Social Champ

Social Champ landing page

Social Champ can help you spread your social media content like wildfire. On all platforms at the same time. It dramatically assists your audience and offers many features to help you with your social media content automation.

It provides quite a few integrations, as well. It’s easy to use and understand, so if you have no prior experience with tools like this, it’s a great choice. Repeating your content on Facebook and Twitter is also an option so that you can save quite a bit of your valuable time.

If you have any issues, its support team is at your service.

With Social Champ, you can schedule months and months of content and have it all ready with a single click of your mouse. You can get suggestions to improve your content, shorten links automatically, repost your content on multiple social media platforms, and more.

Bulk uploads from CSV files are also possible. A chrome extension is available to make its use even more accessible. This way, you can straightforwardly share your content from any site you’d like.

4. Sprout Social

Sprout Social landing page

Sprout Social is a good and quite popular social media management platform. Scheduling posts is easy, and it also helps you with social listening. You get an in-depth survey of your social media account, and you can assign specific tasks to members of your team to make the management of your marketing as clear as day.

It’s efficient with the results it gives when looking to fix some of your problems with social media. It’s also a great way to build links with your targeted audience. It supports many networks and platforms. Not to mention you have everything organized in one place.

It has a 30-day free trial to convince you that you will be satisfied before you start paying for its services. Multiple plans are available, which you can pick according to your business’s scope and needs.

Filtering your inbox by hashtags and keywords is an option, and you can categorize the messages you receive using unique tags. Then, you can use those tags to assign tasks to your associates.

5. Sendible

Sendible landing page

Sendible has a variety of nifty features meant to help you with the management of the campaigns you want to run on your social media accounts. Effortless scheduling assists you with maintaining good communication.

It offers a Google Analytics integration, so you can be sure that it has top-notch and detailed reports of your social media performance. It integrates with many other popular platforms, forums, and blogs. You can also link it with Canva and schedule content publishing at a significant scale using CSV files.

With Sendible, you will know how to tweak your posts and when to upload them to maximize your reach and hit those sweet spots to get the best out of your content. It’ll surely help with your engagement, too.


Now that you have looked at all of the features these tools can offer you; you can make your choice. These are reasonable solutions to your social media troubles, but the number one spot on the list is Postly. It has everything you need to up your reach and engagement, and you surely won’t miss anything if you give it a look.