Once upon a time, black hat SEO and white hat SEO fell in love and made a baby. They called it gray hat SEO.
And while some people may think that gray hat SEO is nothing more than a mix of the two, it’s actually its own thing. If you’ve never heard of this type of SEO before, then what other underrated methods have you been missing out on?
While there are many different types of SEO, not all of these methods are equal. In fact, some of them may even do more harm than good.
So while there are some underrated types of SEO you can use to gain an advantage, there are some you should be aware of so you can avoid. Here are five underrated SEO techniques you should know.
1. White Hat SEO
White hat SEO is the type of SEO that focuses on providing users with a positive experience. This includes creating high-quality content, optimizing for user intent, and making sure your website is accessible and easy to use.
While it may take longer to see results from white hat SEO, it’s worth it in the long run because you’ll be providing your users with a better experience.
White hat SEO is considered ethical and uses strategies that are recommended by the search engines themselves. It’s the opposite of black hat SEO which is focused on gaming the system to get results, even if it means using techniques that are considered unethical.
2. Negative SEO
Negative SEO is the type of SEO that focuses on deliberately trying to harm a website’s ranking. This can be done by creating low-quality content, building spammy links, or using other black hat SEO techniques. While negative SEO can be used to harm a competitor’s website, it can also backfire and hurt your own website’s ranking.
That’s why it’s important to be aware of negative SEO and know how to defend against it. If you suspect that someone is trying to use negative SEO against your website, you can use Google Search Console to disavow any harmful links.
Some other types of negative SEO include:
- scraping content from another website to use on your own
- leaving fake reviews of your competitors on common review sites
- hacking into a website to place your own links
- sending fake requests to a website asking them to take down your competitor’s links
Negative SEO should be avoided as search engines may ban your own website if you’re caught.
3. Technical SEO
Technical SEO is the type of SEO that focuses on improving a website’s technical aspects. This includes things like site speed, mobile responsiveness, and indexing. While technical SEO may not be as glamorous as other types of SEO, it’s still important because it can help improve a website’s overall ranking.
Technical SEO can be a bit tricky and it’s often best to hire an expert to help you with this type of optimization.
4. Voice Search SEO
Voice search is a type of search that allows users to speak their query instead of typing it into a search engine. Voice search is becoming more and more popular as people are using devices like Amazon Echo and Google Home. As voice search becomes more common, it’s important to optimize for this type of search.
This type of optimization is similar to traditional SEO but there are some key differences. For example, voice search queries are often longer and more conversational than typed queries. So, when optimizing for voice search, you’ll want to focus on using long-tail keywords that sound natural.
5. Mobile SEO
Mobile SEO is the type of optimization that’s focused on making a website mobile-friendly. This includes things like making sure your website loads quickly on mobile devices, using a responsive design, and making sure your content is easy to read on a small screen.
With more and more people using their phones to browse the internet, it’s important to make sure your website is optimized for mobile devices.
If you’re not sure how your website stacks up, you can use Google’s Mobile-Friendly Test to check. Just enter your website’s URL and Google will let you know if your website is mobile-friendly.
Mobile SEO is important because it can help improve your website’s overall ranking. In fact, Google has announced that they will be moving towards a mobile-first index, which means that they will be basing their rankings on the mobile version of websites.
So, if you want to stay ahead of the curve, it’s important to make sure your website is optimized for mobile devices.
Types of SEO Services
Reputable SEO agencies will offer white hat SEO services to their clients. And while some companies specialize in one type of SEO, most companies offer a variety of these services. Here are some of the most common types of SEO services offered:
1. Keyword Research
This is one of the most important and foundational aspects of SEO. Keyword research is the process of finding the right keywords to target for your website. This involves things like researching your competition and understanding what keywords people are already searching for.
If you want to rank higher in search engines, it’s important to do keyword research and choose the right keywords to target. Otherwise, you could be wasting your time trying to rank for keywords that no one is searching for.
2. On-Page SEO
On-page SEO is the process of optimizing your website’s pages to rank higher in search engines. This includes things like optimizing your title tags, meta descriptions, and headers. It also includes making sure your website is mobile-friendly and has a fast loading speed.
On-page SEO is important because it helps search engines understand what your website is about and how relevant it is to the keywords you’re targeting. Without proper on-page optimization, it will be difficult to rank high in search engines.
3. Link Building
Link building is the process of getting other websites to link to your website. This can be done through guest blogging, creating informative content that naturally attracts links, or reaching out to other websites and asking for a link.
Link building is important because it helps improve your website’s authority. The more high-quality links you have pointing to your website, the higher your website will rank in search engines.
4. White Label SEO
White label SEO is a type of service where an SEO agency provides its services to another agency. This allows the other agency to resell the SEO services as if they were their own.
White label SEO is beneficial because it allows agencies to offer SEO services without having to invest in the resources required to provide those services. It’s also a great way to outsource your SEO needs if you don’t have the in-house expertise.
Increase Your Organic Traffic Today
Now that you’re aware of the different types of SEO, it’s time to start implementing them on your website. If you’re not sure where to start, we recommend doing keyword research and on-page optimization first. These are two of the most important and foundational aspects of SEO.
Keep exploring the blog for other ways you can increase your website’s visibility online. You don’t want to do SEO by yourself? Check this list, and find someone to do that for you – seo qatar.