With each passing year, social networks have grown in importance in our lives, especially during the pandemic, when their primary function was to bring us closer together, inform us, and entertain us.
While 2021 has been a great year for social networks, 2022 already shows and promises to be even better. So, those working in social media must keep up with the latest trends, user tastes, and marketing strategies to reach their target audience and social prospecting.
Consolidating an Appropriate Community With the Help of Content Creators
“Communities are at the heart of a successful social strategy,” according to Hootsuite’s annual Social Media Trends report. The report states that content creators have built networks in which their visibility and influence are truly powerful. Thus, they will continue to be highly relevant in the coming year.
Intelligent collaboration between a brand’s product and a content creator will enable a more meaningful connection with new audiences while also establishing trust and accumulating cultural capital, without forgetting the production of higher-quality content, innovation, and differentiating factors, which are increasingly important in order to stand out from the crowd.
Be More Creative
Competitive pressures are increasing in all sectors and in all senses. They are critical in 2022 for your marketing team and campaigns to be different and disruptive in their approach while also being inventive and creative in their content.
No one wants their online experience to be disrupted by advertisements from companies that haven’t put much work into their campaigns. The consumer response to brands on social media upfront about their intentions is significantly higher.
Spend More, but on Smaller Networks
According to a recent study, consumers are more open to advertising that is delivered through more intimate means. According to a Kantar study, viewers evaluate TikTok ads as more motivating and entertaining when compared to the advertising they see on social media platforms such as Instagram, Facebook, and Twitter.
According to a Nielson study, Snapchat advertising had a higher reach than television commercials while also providing significantly more information and purchase intent about the brand being promoted.
Google search statistics also reveal a rise in search demand for ads on these networks over the previous two years, with TikTok being the most popular of these networks.
Finally, because the smaller networks are not yet as overcrowded as more established ones, people do not feel as invaded or attacked by the advertising they see on them as they do on the more traditional networks.
TikTok Could Become the Leading Social Network in Digital Marketing
What are you waiting for if you still don’t have an account? Create one right now! There are no lies in the numbers, and it has dangerously surpassed its most crucial competitor Instagram.
Instagram, a social network that for many people is already becoming a little obsolete, and in fact, they qualify as harmful due to the creation of false portraits of reality that has caused so many problems for the brand.
Customer Service and Community Management
Customer service that is much more timely, dedicated, and efficient has been one of the most challenging difficulties for many e-commerce and web-based businesses to solve.
Good customer service is almost as crucial as the material you broadcast on social media because exposing yourself to poor customer service or a negative experience might entirely harm your reputation on social networking sites like Facebook and Twitter.
The need to have a community management team dedicated to providing continuous attention to questions, problems, and complaints will be one of the things that your brand will have to consider in 2022, more than ever before.
It Is Necessary to Quantify the ROI of Actions on Social Networks
Once the importance of social media marketing has been recognized, company owners are looking for new and imaginative ways to expand social media reach across their organization’s many divisions.
According to the study’s findings, 83% of marketers are confident in quantifying the ROI of their social media efforts, up from 68% the previous year. This confidence has been fueled in part by improvements in attribution tools. Still, it has also been fueled in part by marketers’ increasing willingness to move away from traditional attribution models.
Social Media Is Becoming the Center of the Shopping Experience
As social commerce becomes more prevalent, the potential to sell through these platforms is expanding at an exponential rate.
The balance between social media and in-store stores is being sought by smaller, more competitive companies, while larger corporations are experimenting with an array of different online buying experiences.
According to a study, younger generations of users (aged 16-24) are increasingly seeking for information about their favorite companies on social media (53.%) rather than on search engines (51.3%).