Did you know that around 20% of new businesses fail during their first 2 years? Also, only 25% of them make it to 15 years or more.
If, after reading these stats, you feel fantastic about beating the odds, then great! But it’s not enough to simply keep your business afloat; you’ve got to also expand to really hit success.
Bringing in new clients is always a good idea, but how can you do it efficiently? There are so many avenues, but you can’t possibly hit them all.
Read on for 5 excellent ways to get more clients and grow your business!
1. Optimize Your Website
Most consumers do online research before they decide which business(es) to pick. So if you’ve got an optimized website, then you’re already off to a great start. Otherwise, it’s time to dig in and revamp things.
First of all, what’s the user experience like? If your pages are all messy and disorganized, then consumers are going to have a tough time finding what they want. They’ll then click off your website and choose someone else instead.
You’ll want to work with a web designer to ensure your site is clean-cut, organized well, and displays pertinent information in easy-to-find places.
In addition, you’ll want to rank your website as high as possible, as people don’t tend to look past the first few results when they Google things. This is done through search engine optimization (SEO).
SEO employs relevant keywords sprinkled strategically throughout your content. It also has to do with behind-the-scenes things, such as website load times, image tags, and more.
As you might’ve guessed, SEO is a complicated subject, so work with a specialist for the best results.
2. Add a Live Chat Feature on Your Site
An optimized website is only scratching the surface when it comes to serving users. Even if you have all vital information written out clearly, they still might have some unanswered questions. And in the age of instant gratification, they don’t want to email in, as they won’t get answers right away.
Adding a live chat feature can do wonders for business, as inquisitive minds will get answers quickly. As a result, they’ll be impressed with your service, which can then prompt them to go further in the customer funnel.
On the other hand, if you don’t have a live chat, users might get frustrated and click off your site. They’ll then choose a competitor that answers their questions fast.
Do note that you don’t necessarily have to hire live agents to man the live chat feature 24/7. Having chatbots to handle easy inquiries and off-hour communications can be a big help too!
3. Get on Social Media
Look around you, and you’ll see that everyone’s glued to their phones. Take a peek at their screens, and it’s likely you’ll see interactions on social media platforms like Facebook and Instagram.
Remember how we said consumers conduct online research before purchasing? Past looking at your website, they’ll also check out your social media accounts to see if you’re legit. So if you don’t have a social media presence, they won’t trust you.
One of the biggest advantages of using social media is it’s free! Create accounts and put up vibrant (but thorough) descriptors, as well as interesting photos and videos. This is a fantastic chance to give users a glimpse into your company and why they should pick you.
Don’t forget to interact with them as well. This also gives them an idea of how you handle customer support, so make sure you shine here! Even if you get bad comments and trolls, responding with dignity, respect, and courteousness will make a good impression on everyone who sees the interactions.
4. Ask Current/Past Customers for Reviews and Testimonials
Word of mouth is still a strong method for marketing. Think about it: would you use a product if no one’s left reviews? Probably not.
If your company has a lack of reviews, then encourage your current and past customers to leave some for you. To encourage more responses, you can incentivize these online reviews by offering something small for free or a slight discount for their next purchase.
This is another opportunity for you to interact with consumers. Take the time to thank each person for their review, whether it’s positive or negative.
For negative reviews, offer sympathy and ask what you can do to rectify the situation. This type of constructive interaction might be what convinces someone to give your business a try! And you can turn the disgruntled customers into loyal ones too.
5. Do Some Networking
Running a successful business is all about having the right connections. If you don’t network, you’re missing out on a world of opportunities!
Make sure to attend conferences, trade shows, webinars, etc. The more your company has a presence, the better awareness.
When done correctly, networking can result in mutually beneficial relationships with other businesses. You’ll be able to provide each other with a constant source of new customers!
Get More Clients to See Business Boom
If you need to get more clients but don’t know how then we hope this article’s helped. With our ideas, you’ll be accepting new clients before you know it!
While some methods might take more effort than others, in the end, it’ll be worth it when you see a steady stream of new customers. And even better is, you can keep using these strategies for years too!
Now that you know how to get new clients keep reading our blog page for more business advice!