Nowadays, when corporate gifting is becoming an undeniable trend in the business world, this caring practice is meant to create a touchpoint with customers, employees, and prospective clients by giving corporate gifts. These corporate gifts can be physical items, like branded sweaters, or non-physical things, like vouchers, gift cards, and experience.
These days, when businesses depend on their relationships with customers, employees, and prospects, with corporate gifting, they can appreciate customers and employees for their ongoing engagement with the brand and solidify the business relationship with them.
For the most part, companies issue corporate gifts at the end of the financial year or throughout the year if there’s a particular milestone achieved that needs to be celebrated.
Corporate gifting is crucial because it’s a way for the company to market itself and create brand awareness. This gifting practice helps businesses develop positive relationships with customers and employees and might indirectly increase their sales and productivity levels.
Here are the top 5 reasons why corporate gifting is excellent for achieving business growth.
Increasing Your Sales
When you decide to create a positive relationship with employees, customers, and prospective clients through corporate gifting, what you make is a pretty good chance to increase your sales.
First and foremost, your employees will instantly become more motivated to work hard and offer better services that attract more clients. But, at the same time, customers feel like they need to reciprocate the love by remaining loyal to the company and even guiding others to engage with the business.
Clients who receive corporate gifts, be it a branded t-shirt or a company gift card, are more likely to invest in that company since they’ll feel more appreciated and get more value for their money. The final result of all these actions is often more sales.
Creating Brand Awareness
In addition, corporate gifting is one of the best ways of creating brand awareness and developing a solid reputation for the company. Gifting your existing and prospective clients makes good feelings toward the business.
As a result, it will reflect how your enterprise interacts with the community. A favorable reputation can go a long way in supporting your company to attract more customers and boost sales.
For instance, using branded gifts like branded clothing or computer gadgets can create awareness about your company by getting the word on the streets. Accordingly, personalized gifts are even more attractive to customers, as you can also send a thank you note with the gifts to effectively communicate how high you hold their relationships.
Conversely, internal gifting can improve the brand’s reputation among professionals and industry leaders. For example, potential employees would love working where they feel appreciated, and internal corporate gifting can indirectly attract the best talent in the market.
Boosting Customer Relationships
According to an infographic on corporate gifting statistics, more than 60% of businesses suggested using corporate gifting to improve customer relationships. This trend is growing, with many companies utilizing corporate gifts to boost their relationship marketing efforts.
The power of corporate gifting to improve customer relationships is that clients mostly don’t expect gifts when interacting with various companies. So, when a company sends a gift to an unexpected customer, it demonstrates how much the brand cherishes the relationship with that customer.
Also, this is a great way to show gratitude to customers and workers for their continued support. To attest to the effectiveness of this method, many gift recipients appreciate corporate gifts with the need to reciprocate. For customers, returning the gesture means returning for more shopping, while workers will put more effort into improving sales.
Gaining Positive Reviews And Referrals
Practical corporate gifts can quickly grab the receiver’s attention. Appropriate gifts frequently delight the recipients and make them share their happiness with family and friends. And when they take to social media channels to express their joy with your brand because of the gift, it will create positive word-of-mouth, paving the way for repeat business and a bunch of referrals.
After all, positive customer feedback and reviews are some of the most dependable sales drivers. According to research, more than 70% of all customers state that they take action after reading a single positive review about a company.
One of the most efficient ways to attract positive feedback and reviews is through thoughtful corporate gifts, branded and personalized, to remind your clients that you always have their best interests in mind.
Enhancing Loyalty And Commitment
Your company’s clients are not the only ones to have in mind when rolling out corporate gifts. As a caring business owner or executive, your best asset is your personnel, and this group needs motivation and constant appreciations to boost its morale.
Corporate gifts for workers improve their positive feelings and emotions towards the company. As a result, it enhances their sense of connection and belonging to the company. This method is one of the most effective when it comes to spurring workers to do better in their workplace.
Final Thoughts
Finally, corporate gifting is relatable across multiple industries, as companies in the U.S. spend more than $4.3 billion annually on corporate gifts and employee engagement. For that reason, incorporate a corporate gifting culture within your organization and take your company to the next level.