Being one of the fastest growing services to sell products via the Internet, eCommerce is a massive field with hundreds of thousands of stores selling products to millions of people.
In that saturated market, you will want your website to be as functional as possible, from browsing products to receiving them fast and transparently, resulting in a satisfied customer.
If you are looking for ways to improve your eCommerce website, you have come to the right place because this blog post will provide helpful tips to level up your website and make your customers’ shopping experience even more fulfilling.
1. Improve Functionality with Plugins
When it comes to online selling, choosing the right plugins to improve your website’s functionality is vital. Here are plugins that you can use to get the job done.
WooCommerce Table Rate Shipping
The best way is to do it automatically with WooCommerce Table Rate Shipping. It is an entirely customizable plugin that will provide your website with table rate shipping or conditional shipping.
The table can be set up to reflect various delivery options, including total cost and shipment weight. You can create your preferred delivery criteria using the default WooCommerce shipping settings. Your buyer will want all the shipping and pricing information to be transparent and calculated.
WooCommerce Order Export
When it comes to keeping track of all your customers’ purchases, filtering, and exporting data, WooCommerce Order Export provides all the assistance you need.
This convenient plugin can automatically export and deliver all the information regarding the sales to your inbox or via File Transfer Protocol, which makes it a perfect option for dropshippers.
Direct Checkout for WooCommerce
Lastly, you will want your customers’ checkout to go smoothly without glitches. With the help of Direct Checkout for WooCommerce, you can enable direct checkout for either all or individual products.
Moreover, the plugin provides powerful, customizable Buy buttons to put anywhere on your site to capture the buyer’s attention.
2. Offer a Fantastic Product Experience
Let’s think about how customers buy products. They go into a store, pick the product, look thoroughly at it, and decide to buy it. For some reason, many eCommerce sellers think the buying process is different online, putting up low-resolution images and little information about the product.
However, we need more reassurance when buying online, so providing a lot of information, details, and at least a few images will significantly impact the buyers’ decision to spend their money and purchase a product.
Furthermore, user-generated reviews are the essential elements that will impact your visitors’ decision to purchase. These are fantastic because they include target keywords and provide customers with valuable, genuine information from those who have already bought and tried out the product.
3. Collaborate with Bloggers or Content Creators
Collaborating with bloggers and content creators might not be everyone’s cup of tea, but if your business can use it, then it is a strategy then you probably want to give it a go. Content creators are a powerful tool when it comes to marketing since the most vital connections are made with people, not brands.
Our most important tip regarding content creators would be not to go for the biggest names in the niche immediately. What tends to work best is people with whom you have a strong relationship as a brand and who substantially influence their audience. Try to incorporate them into your website.
For example, include their photographs or impressions about the product to increase credibility among your website’s visitors.
4. Hook the Customers
It is no secret that people nowadays have a shorter attention span, and nowhere is that more evident than online, especially when that Back button is just a click away. This is why it is vital to hook your customers quickly by diving right into what they require.
The easiest way to do that is to ask, ‘Do you have this problem? Well, we have a solution!’ The first words a visitor sees when he visits your store are of paramount importance, acknowledging that they are in the right place.
Conclusion
Managing an eCommerce store is not easy, but it can be a rewarding type of passive income once it gets going. That is why a good marketer has to improve his website’s functionality with the best plugins, offer a top-tier product experience to the customer, collaborate with content creators and keep the customers’ attention on the website.
In the end, a satisfied customer will most likely give the products a good rating and recommend your eCommerce store to others, increasing your credibility and overall user experience.