There are billions of websites on the internet, each with its own purpose. If you have a website, whether it’s for your business, personal use, or something else, it’s important to find ways to get your website to stand out from the crowd. You don’t want to just have a website; you want to have one that helps you reach your specific goals.
To do this, there are certain factors you can focus on that will lead to a more effective website.
The first thing you can focus on is the design elements of your website. When new people visit your page, they immediately start to form an impression of you or your business. The colors you use, the images, the size of the text, and more all play a role in determining what sort of first impression people will form of you.
It’s, therefore, important that you design a compelling website, one that draws peoples’ attention and makes them want to stay on your website. Your design elements should also coordinate with the brand image you want to project. For example, a website that sells toys might use brighter colors.
Easy to Navigate
The next thing you’ll want to focus on is ensuring that your website is easy to navigate. When someone enters your website, it should be easy for them to quickly find what they are looking for. The more pages you have within your website, the more important it is to have a strong navigational structure.
One great way to do this is by dividing your content pages into categories and subcategories. You can then put these categories in a menu, allowing your visitors to navigate to the appropriate category to find what they’re looking for. Another option is to add a search feature, where visitors can use keywords to find relevant pages.
Optimized for Search Engines
One of the goals for practically every website is to draw in as many relevant visitors as possible. There are many ways you can go about doing this but one of the most effective is through Search Engine Optimization (SEO).
With SEO, you’re essentially tailoring your website to better suit the factors that search engines look for when determining where to display a page in search results. According to Bang! Website Design, a Phoenix SEO company, “SEO is one of the most powerful marketing tools for any business.
With the proper SEO tactics in place, you can grow your traffic for a long time to come.” Take some time to learn basic SEO strategies or contact an SEO service for a more professional approach to this marketing strategy.
One area that too many website owners overlook is the actual writing on the site. If you don’t have strong copywriting, you could lose out on many visitors who leave your site due to a lack of engagement.
Many site owners think they can write the content themselves, but unless you have experience with copywriting, you’re likely not creating the most effective website that you could be. If you can’t afford a copywriter, it’s a good idea to at least explore some copywriting tools that can check your grammar and help you improve on common mistakes.
Split Testing System
Finally, if you really want to get the most from your website, you should explore setting up a split testing system. Split testing is when you create two nearly identical versions of a webpage, then present both versions to your visitors at random.
Over time, you can see which page performs better in certain metrics like clicking on your desired links or proceeding to checkout.
With a split-testing system, you can try out new ideas on your pages and see which ones lead to the best results. For example, you can create pages with different copywriting or with different buttons.
There are split testing tools available that make this process a lot easier, allowing you to continually try new things on your website and constantly improve your performance metrics.
What Do You Want From Your Website?
Take some time to think about what would make your website “effective” to you. Is it getting more customers to stop by your local business? Generating more sales? Getting people to sign up for your email list?
Once you know your goals, you can then begin to adapt the strategies above to fit them. What’s great about the strategies above is that they should work for just about every website, allowing you to get started no matter what your goals, then tailor your approach as you go along to better suit your specific needs.