How to Market a Business With Top Free Essential Tools

There’s not a single soul who can deny the necessity of online marketing. Whether you have just set up a business from scratch or not, you’re fully aware of the profound impact of online platforms on promoting your brand. But you have probably also noticed that as vital and influential as digital marketing is, it is indeed demanding.

Online platforms go through changes day in day out, making it impossible for one single strategy to perform well over a long period. So, what can we do? How can we rise to the challenge?

The key to success in the ever-changing world of online marketing is to trust the right tools. No matter how resistant you are towards change or online tools, it’s high time you accepted their effectiveness. Many of the prospering brands and businesses owe their resounding success to them!

This article will go through the reliable tools, features, and why they are crucial. At this point, all you need to do to rock your business is sit back and read on!

Why You Need to Use Tools

We don’t need to look very far to understand the underlying reasons for our need to use such platforms. But for those who are still sitting on the fence, not knowing whether they should trust them or not, I have three significant reasons to sway their judgment.

#1 Limited Time

using laptop

Let’s get real for a second. You don’t have all the time in the world to figure out strategies to promote your brand! Creating appealing content, connecting team members, and managing social media accounts are among the tasks that need your immediate attention daily. And it’s just the tip of the iceberg.

As a business owner, you have a lot on your plate. So, it’s impossible to manage everything ideally, even if you have many employees at your disposal. Then why not use the essential tools to save your much-needed time?!

#2 Limited Financial Resources

Isn’t it a waste of financial resources to hire new employees for tasks you can conveniently manage with the proper tools? Even for large companies, it is not ideal for spending a large sum of money on things that can be done for little or no money at all.

For newly found businesses trying to grow, the possibility of hiring new members is simply out of the question. So, the best option for either case is to use reliable platforms and tools.

#3 Lack of Expertise

nervous person

No doubt you’re knowledgeable and an expert at your job. But there are many aspects to running and efficiently marketing a business. So unless you’re ready to spend considerable time on trial and error only to find out your strategies are ineffective, you need help! The platforms mentioned in the following sections provide the kind of guidance and help you need.

What Tools and Platforms to Trust

There are a host of available tools on the Internet. And every single one of them promises success and a desirable outcome. But which platforms can deliver that promise? Which ones are reliable? Let’s find out.

#1 Watch Them Live

WatchThemLive is a fantastic platform designed to address the needs of digital marketers, product managers, developers, UI designers, and analysts. And it has left everyone satisfied and thriving. That’s why we can tell you, with certainty, that relying on WatchThemLive for enhancing your performance is the best choice you could make!

Using their numerous features, you can:

  • Use the session replay software they have for website visitor tracking and understand what elements perform well on your website
  • Figure out why visitors don’t stay on your page and how to fix the issues
  • Convert mere visitors to loyal customers
  • Create heatmaps to understand your strong suit and your pain point

And much more. All these features go hand in hand to ensure that all your marketing efforts pay off. You can start by reading their guide on Google analytics heat map and discover how their website heat map generation works compared to Google’s.

#2 Google Analytics

Google Analytics is a service that enables you to analyze the traffic and performance of your website and apps. It offers many features to facilitate your marketing. Some of them include:

  • Real-time analytics and reports
  • Monitoring conversions and activity
  • Audience reports
  • Setting goals and tracking them

And more. You can trust Google Analytics with the grave task of monitoring your marketing efforts.

#3 AiGrow

When it comes to marketing and promoting brands, many make the terrible mistake of neglecting the power of Instagram. However, the number of monthly users on Instagram is estimated to rise to 1.2 billion! 1.2 billion is not a number you can easily ignore when you’re desperately looking for a platform to reach customers beyond your immediate community.

Instagram offers excellent opportunities, but success on this platform does not come easy! You need an all-in-one tool to answer all your questions about how to get more followers on Instagram. You need experts and professional managers by your side to guide you through this journey.

AiGrow is the tool for you. It’s a management and growth service designed specifically for business owners who won’t settle for anything less than the best. Using AiGrow, you can:

  • Generate CTA buttons
  • Schedule Instagram posts and stories
  • Grow your followers fast and organically
  • Receive and send DMs from your Email
  • Get professional managers assigned to your IG account
  • Run contests and use the built-in Instagram giveaway picker to choose winners

There is more to this platform than fits the scope of this article. But if you would genuinely like to enhance your marketing, you can’t go wrong with AiGrow!

#4 Ainfluencer

Influencers can be true saviors of businesses and brands. But provided you don’t have to spend excessive time and energy negotiating with them. Fortunately, there’s a platform that can find influencers or a niche-relevant brand ambassador and speed up the process.

Ainfluencer is a unique tool that makes marketing efficient yet straightforward. Its AI engines can search for the best, most reliable influencers for you to collaborate with. Besides, you can trust them to verify that your money is well-spent! Impressive, right? Start with Ainfluencer now to search through thousands of influencers!

#5 Asana

Have your marketing strategies failed because your team members are not adequately organized? No need to worry. You are not the only business that has taken this hit. Finding the best tech for distance learning and working during the pandemic has been a true challenge. However, there’s an ideal platform to use for organizing your teamwork.

Asana is an application and website that allows you to organize your team and tasks. You can assign due dates and watch the tasks run smoothly on this platform. So, in case you’re looking for tools to optimize your teamwork, give Asana a try!


This article focused on the top essential tools you must use to bring your brand and products to everyone’s attention. These tools have made marketing efficient and influential. So, if you wish to improve your business with online marketing, you cannot possibly overlook such trustworthy platforms.