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Apple Launches AirTags To Track Your Belongings, Apple TV 4K Also Goes Official

Today’s Apple event packed several launches. We got the latest iPad Pro alongside AirTags, Apple TV 4K, and a redesigned iMac. Let us walk you through the devices and enlighten you about their features and specs.

Apple AirTags With Built-in Speaker & Replaceable Battery

Starting with the AirTags, the item tracker works with all Apple devices and services. It is a tiny and circular tag that enables users to keep tabs on their items and not be afraid to lose them. The small device uses Apple’s “Find My” app on iOS to track the devices it is attached with. We think it is a nifty way to track your belongings in real-time and never lose them. They are similar to Galaxy Tags that Samsung unveiled alongside its Galaxy S21 lineup.

AirTags

You can attach this tracker to items like your wallet, keys, files, and more. The device will automatically notify you whenever you are away from your belongings. The tracker houses Apple’s U1 chip that utilizes Ultra-Wideband technology, sound, and haptic feedback to lead people more precisely to the item’s location. The best part of the AirTags is that they do not store location data or history. Apple has integrated end-to-end encryption between AirTag and the Find My app.

AirTags

It comes with a built-in speaker, accelerometer, Bluetooth LE, and a replaceable battery. Apple touts a 365-days battery life on the tracker. Apple has priced Airtags at $29 and will put them on sale starting April 30, 2021. You can also get a four-pack of Airtags at $99, which will be suitable for a family or for someone who has multiple items to track. There’s also a special edition of AirTags in the leather loop, made in partnership with Hermes.

Apple TV 4K With A12 Bionic

Apple also announced the new Apple TV 4K streaming box that’s an upgrade over the 2017 model. Powered by an A12 Bionic chip, the box supports HDR video content and 60fps Dolby Vision playback over AirPlay from iPhone.

The latest device supports HDR with Dolby Vision and Dolby Atmos. It lacks a higher refresh rate of 120Hz that might come as a bummer when playing high-graphics games on Apple TV. What’s impressive is that Apple has finally paid heed to the terrible remote on the previous model and has redesigned the remote for the latest model.

Apple TV 4K remote

Remote control on the latest Apple TV 4K features an ergonomic design and additional capabilities. Although thicker, it is better than the previous generation remote. It has a five-way touch controller and a power on/off button.

The main Apple TV box remains the same with the puck-shaped design. It packs a new feature that enhances color on the TV screen via iPhone’s light sensor. Apple has also partnered with different content providers to offer HDR content such as Fox Sports, NBCUniversal, Paramount Plus, Red Bull TV, and Canal Plus.

Coming to the pricing, the new Apple TV 4K starts at $179 for the 32GB storage model and $199 for the 64GB model. It will go on sale starting April 30, 2021.

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Zara Ali
Zara is a seasoned tech journalist with over 6 years of experience and expertise in producing content around consumer electronics, software, hardware, and more. She has worked with some of the leading tech publications like ExtremeTech, Wccftech, MakeTechEasier, MySmartPrice, and several others. When not writing about the latest in the world of tech, she likes to indulge in creating memes!